Agro Value Creator ©

Improving Agriculture Value Chains

Introduction

Agriculture value chains in Africa and Asia are crucial for food, income and the economy.

However, many agro value chains do not function at their optimum level.

Sprout Economics developed the ‘Agro Value Creator’, our flagship product.

The ‘Agro Value Creator’ is the perfect tool to analyse these agro value chains and offer practical interventions to create more value for actors in the chain. Most importantly, the Agro Value Creator is a proven methodology in developing these interventions. We have applied the Agro Value Creator in more than 10 countries, on all kinds of crops and chains, in 30 separate assignments.

Agro Value Creator ©

Making Agriculture Measurable

Displays critical bottlenecks and best opportunities for farmer, cooperative and chain actors in the agriculture chain (technical, logistic, commercial).

Helps to determine the post-harvest losses in the value chain, develops and calculates the solution to mitigate and even prevents further losses in the future (grading, cold storage, shorter chain, processing).

Comes with realistic Business Options for the value chain.

Combines Content (analysis, interpretation, business options) and Process (involving farmers, other value chain actors, eco-system).

Calculates what the best investment is for farmer and other actors. And gives most increase of revenues (higher yield, better quality, premium market), and best cost savings (other farming practices, central collection, direct chain).

Uses hard figures, tests realistic business options, and validates these in the market. Think of: Return on Investment of ‘quality seed’ or ‘a harvesting machine’, extra profit in case of a processing step, and distribution margins when supplying to a supermarket.

The Agro Value Creator is the tool for analysing the whole agriculture value chain from seed supplier to consumer.